HOMEPractice Areas1

AI Publicity Rights

New Rights Created by Emerging Technology and Content

HOMEPractice Areas1

AI Publicity Rights

New Rights Created by Emerging Technology and Content

In an Era Where AI Can Reproduce Faces and Voices,

Personal Identity Must Also Be Protected

The rapid development of generative AI and deepfake technologies
has created new legal issues involving personality rights,
publicity rights, unfair competition, and related proprietary interests.

J-CURVE Law Office provides
comprehensive legal services
for AI content creators, businesses, and rights holders,
including pre-launch legal review, contracting, negotiations,
rights clearance, and dispute resolution.

Pre-Release Legal Review of AI Content

Pre-Release Legal Review of AI Content

An AI-generated character that resembles a celebrity, public figure, or influencer may raise legal issues even when the resemblance was unintended.
Before publication or commercial use, we assess whether facial features, voice, name, persona, or other identifying attributes may infringe third-party rights.

Review of Personality and Publicity Rights
in AI-Generated Characters
Determining legal rights and scope of
protection for virtual characters
Risk Assessment for AI-Generated Faces
and Voices Resembling Public Figures
Diagnosing infringement risks of
deepfakes and imitation content
Pre-Production Legal Advice for
Digital Humans and AI Models
Advising on dispute prevention during
planning and production stages
Infringement Review for Advertising,
Video, and Social Media Content
Reviewing third-party rights infringement
prior to media distribution
Assessment of Permissible Commercial Use
of AI-Generated Content
Designing lawful monetization and
commercial utilization of AI outputs

Licensing of Likeness, Name, and Voice

Licensing of Likeness, Name, and Voice

When using a celebrity’s likeness or voice in AI-generated content, the scope and conditions of use should be clearly defined in advance.
J-CURVE Law Office structures agreements addressing AI training, content production, advertising use, and secondary exploitation between rights holders and commercial users.

Agreements for Use of Likeness, Name, and Voice
Secure rights usage agreements for
commercial use of identifiable information
Consent Arrangements for AI Training
and Generated Content
Establishing clear prior consent procedures for
data training and utilization of outputs
Licensing Agreements Involving
Celebrities and Influencers
Designing customized license terms that
reflect the IP value of public figures
Review of Term, Media, Purpose,
and Scope of Authorized Use
Detailed review of contract terms to
prevent unauthorized use and disputes
Structuring of Secondary-Use
and Reuse Rights
Defining the scope of additional rights for
the creation and use of derivative content

Unauthorized AI Content and Deepfake Enforcement

Unauthorized AI Content and Deepfake Enforcement

Prompt legal action may be necessary where an individual’s likeness or voice is used in AI-generated content without authorization.
We analyze the nature and purpose of the unauthorized use and advise on appropriate remedies, including takedown requests, cease-and-desist measures, negotiations, and damages claims.

Legal review of unauthorized AI-generated visual and audio content

Deepfake-related enforcement

Platform takedown and suspension requests

Cease-and-desist letters and formal legal notices

Negotiation of license fees and damages

Civil claims for injunctive relief and monetary damages

Publicity Rights and Unfair Competition

Publicity Rights and Unfair Competition

Unauthorized commercial exploitation of a person’s reputation, identity, or economic value may constitute more than a personality-rights violation and may also give rise to claims under unfair competition law.
We assess whether AI-generated content unlawfully exploits another person’s reputation, goodwill, or customer attraction and advise on available legal remedies.

Review of unauthorized use of name, likeness, and voice

Analysis of claims under the Unfair Competition Prevention Act

Enforcement against unauthorized commercial use in advertising and products

Disputes involving AI characters resembling celebrities or public figures

Damages claims and settlement negotiations

Rights Management for AI Content Businesses

Rights Management for AI Content Businesses

AI-generated content may simultaneously implicate publicity rights, copyright, trademarks, and contractual rights.
J-CURVE Law Office reviews rights structures and legal risks before product or service launch, helping AI businesses establish a stable framework for content commercialization and operation.

Review of Rights Structures for
AI Content Services
Designing legal rights acquisition structures
for stable service operations
Legal Advice on Digital Humans
and Virtual Influencers
Risk assessment and comprehensive legal advice
for virtual human-based businesses
Development of AI Content
Production Guidelines
Establishing proactive and systematic production
standards for safe content creation
Rights-Holder Consent and
Clearance Procedures
Building systematic consent procedures for
lawful use of likeness and data
Review of Terms of Service
and Commercial Agreements
Designing platform-customized terms and contracts
to prevent legal disputes

J-CURVE LAW OFFICE

As Technology Creates New Forms of Expression, the Boundaries of Rights Become Even More Important

J-CURVE Law Office seeks to establish clear legal frameworks that allow innovative AI technologies to coexist with existing personal and economic rights.
We provide practical legal support throughout the lifecycle of AI content, from planning and rights clearance to commercialization, enforcement, and dispute resolution.

In an Era Where AI Can Reproduce Faces and Voices,

Personal Identity Must Also Be Protected

The rapid development of generative AI and deepfake technologies has created new legal issues
involving personality rights, publicity rights, unfair competition, and related proprietary interests.

J-CURVE Law Office provides comprehensive legal services for AI content creators, businesses, and rights holders,
including pre-launch legal review, contracting, negotiations, rights clearance, and dispute resolution.

Pre-Release Legal Review of AI Content

Pre-Release Legal Review of AI Content

An AI-generated character that resembles a celebrity, public figure, or influencer may raise legal issues even when the resemblance was unintended.
Before publication or commercial use, we assess whether facial features, voice, name, persona, or other identifying attributes may infringe third-party rights.

Review of Personality and Publicity Rights
in AI-Generated Characters
Determining legal rights and scope of
protection for virtual characters
Risk Assessment for AI-Generated Faces
and Voices Resembling Public Figures
Diagnosing infringement risks of
deepfakes and imitation content
Pre-Production Legal Advice for
Digital Humans and AI Models
Advising on dispute prevention during
planning and production stages
Infringement Review for Advertising,
Video, and Social Media Content
Reviewing third-party rights infringement
prior to media distribution
Assessment of Permissible Commercial Use
of AI-Generated Content
Designing lawful monetization and
commercial utilization of AI outputs

Licensing of Likeness, Name, and Voice

Licensing of Likeness, Name, and Voice

When using a celebrity’s likeness or voice in AI-generated content, the scope and conditions of use should be clearly defined in advance.
J-CURVE Law Office structures agreements addressing AI training, content production, advertising use, and secondary exploitation between rights holders and commercial users.

Agreements for Use of Likeness,
Name, and Voice
Secure rights usage agreements for
commercial use of identifiable information
Consent Arrangements for AI Training
and Generated Content
Establishing clear prior consent procedures for
data training and utilization of outputs
Licensing Agreements Involving
Celebrities and Influencers
Designing customized license terms that
reflect the IP value of public figures
Review of Term, Media, Purpose,
and Scope of Authorized Use
Detailed review of contract terms to
prevent unauthorized use and disputes
Structuring of Secondary-Use
and Reuse Rights
Defining the scope of additional rights for
the creation and use of derivative content

Unauthorized AI Content and Deepfake Enforcement

Unauthorized AI Content and Deepfake Enforcement

Prompt legal action may be necessary where an individual’s likeness or voice is used in AI-generated content without authorization.
We analyze the nature and purpose of the unauthorized use and advise on appropriate remedies, including takedown requests, cease-and-desist measures, negotiations, and damages claims.

Legal review of unauthorized AI-generated visual and audio content Deepfake-related enforcement Platform takedown and suspension requests Cease-and-desist letters and formal legal notices Negotiation of license fees and damages Civil claims for injunctive relief and monetary damages

Publicity Rights and Unfair Competition

Publicity Rights and Unfair Competition

Unauthorized commercial exploitation of a person’s reputation, identity, or economic value may constitute more than a personality-rights violation and may also give rise to claims under unfair competition law.
We assess whether AI-generated content unlawfully exploits another person’s reputation, goodwill, or customer attraction and advise on available legal remedies.

Review of unauthorized use of name, likeness, and voice Analysis of claims under the Unfair Competition Prevention Act Enforcement against unauthorized commercial use in advertising and products Disputes involving AI characters resembling celebrities or public figures Damages claims and settlement negotiations

Rights Management for AI Content Businesses

Rights Management for AI Content Businesses

AI-generated content may simultaneously implicate publicity rights, copyright, trademarks, and contractual rights.
J-CURVE Law Office reviews rights structures and legal risks before product or service launch, helping AI businesses establish a stable framework for content commercialization and operation.

Review of Rights Structures for
AI Content Services
Designing legal rights acquisition structures
for stable service operations
Legal Advice on Digital Humans
and Virtual Influencers
Risk assessment and comprehensive legal advice
for virtual human-based businesses
Development of AI Content
Production Guidelines
Establishing proactive and systematic production
standards for safe content creation
Rights-Holder Consent and
Clearance Procedures
Building systematic consent procedures for
lawful use of likeness and data
Review of Terms of Service
and Commercial Agreements
Designing platform-customized terms and contracts
to prevent legal disputes

J-CURVE LAW OFFICE

As Technology Creates New Forms of Expression, the Boundaries of Rights Become Even More Important

J-CURVE Law Office seeks to establish clear legal frameworks that allow innovative AI technologies to coexist with existing personal and economic rights.
We provide practical legal support throughout the lifecycle of AI content, from planning and rights clearance to commercialization, enforcement, and dispute resolution.

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From Filing to Litigation
and Enforcement

With extensive experience spanning patent prosecution, litigation, and appellate proceedings, our professionals provide integrated legal services covering patents,
trade secrets, civil litigation, and criminal enforcement.

mobile background

From Filing to Litigation and Enforcement

With extensive experience spanning patent prosecution, litigation, and appellate proceedings,
our professionals provide integrated legal services covering patents,
trade secrets, civil litigation, and criminal enforcement.